How TV Vendors Improve Dealer Profits
Something had to be done to revive a broken business. That’s the consensus among a group of key television suppliers, some who recently revamped pricing policies and third-party marketplace rules to try to increase margins on their higher-end models.
On top of those inbred problems, there are other outside factors that continue to hurt the TV market as it moves into the second half of the year: the unsteady European economy, the lousy job and housing markets, the financial markets’ volatility, the elections, and possible tax changes that could occur in 2013. And, of course, there’s the possibility of an Apple TV.
Dealerscope recently talked to executives from several of the major TV manufacturers about how they are re-strategizing around all these land mines to help dealers capture higher-ticket sales and better margins through the rest of the year. Here’s the first of a series of outtakes from the interviews. Expect more in the coming days at dealerscope.com. See our July issue for the full report.