Television is the most ubiquitous of any device. Nearly every household in America owns a television today and on average they own more than two and a half television sets. Television has far and away been the most successful technology device as measured by adoption and usage. Because of the ever-present nature of TV, it is a technology that is watched closely. In the US alone, more than 37 million televisions will be sold in 2010. Small shifts in the TV technology platform can have monstrous implications for how US households spend large portions of their leisure time.
Digital Television generally and High Definition Television specifically defined the last decade, and today roughly 63 percent of households are enjoying HDTV. Other technologies played vital roles as devices like DVRs moved into over 40 percent of US households, but nothing was as successful over the last decade as HDTV.
Just as HDTV defined the last decade of television, new technologies, solutions, and offerings are competing to define today's decade. Many of these technologies will go hand-in-hand, piggybacking on the success of both proceeding technologies as well as adjacent technologies that are competing to dominate and define tomorrow's TV experience. At the 2010 International CES, 3DTV was just one of several key themes leading the evolution of in-home entertainment over the next decade.