Industry Reaches Out to Help its Own
Chris Bauer, former trainer for Tweeter, dedicated much of his career to training thousands of salespeople to learn to “fish” in the audio video business. Chris started with Tweeter in 1983 and joined the training department in 1986 where he worked until 2007. Back in the 1980’s, Tweeter was a magically entrepreneurial and exciting place to work. I know this because I worked there at the time and I loved my job. It is due to Chris Bauer’s sense of humor that for 20+ years since taking his time management session I called my “Day Timer” my “Timer Du Jour.”
Every sales person joining the Tweeter family participated in a 5-week, in-house Basic Training orientation. Almost no outside vendors participated in this crucial Tweeter incubation period. Tweeter went to great lengths training new hires because this was the primary opportunity to introduce the sales people to the “Tweeter Attitude,” and to create a common language that members of the Tweeter family shared. Joe LoPiccolo, former regional manager for Tweeter, defines the “Tweeter Attitude” as an innate desire to do the best you can do all the time. For example, if you were a garbage man, you’d be the best garbage man you could be, if you were a neurosurgeon, you’d be the best neurosurgeon you could be.
Yes, some of Basic Training centered on the finer nuances of television resolution, D-to-A converters, cross-over networks and amplifier technology, but the principal focus of Basic Training was to integrate newhires into the Tweeter culture. Chris Bauer, trainer extraordinaire, in concert with a team of great Tweeter trainers, good naturedly held court during those 5 grueling orientation weeks. With winning presentation skills and a distinctively wry sense of humor, he came to personify, model, and shape the “Tweeter Attitude” in new hires. Living the “Tweeter Attitude” became a combination of striving for perfection and superlative customer service plus a hip, funny, smart quality that made you feel both cool and proud to work for Tweeter during those years. Chris embodied the “Tweeter Attitude,” inspired and amused many a co-worker, and was a key contributor to the success of Tweeter in the 1980’s and 1990’s.