HP Imaging and Printing Group yesterday launched a multi-front effort to bring more full solutions, including Web-based services, to retailers and their customers.
The Print 2.0 initiative, with sections aimed at the retail, enterprise and commercial printing and graphics markets, is designed to shift sales from “printers to printing,” said Vyomesh Joshi, executive vice president of the group.
To better leverage the Internet and the way consumers are using it to create, manage and distribute photos and documents, HP will begin focusing on the number of pages customers print instead of how many physical printers it sells, Joshi said. HP’s page-per-share is a measly two percent while its market share of printer sales is almost 50 percent, he said. Joshi hopes the strategy will help the company and its partners capture a larger chuck of the 53 trillion pages consumers and businesses are expected to print by 2010.