HP Names Sony Vet CMO
HP has named Martin Homlish, a longtime veteran of Sony, as its new executive vice president and chief marketing officer. Homlish will serve as a member of the company’s Executive Council and report to CEO Léo Apotheker.
Homlish spent 10 years at SAP, where he worked alongside Apotheker, and spent 15 years at Sony before that.
“Marty is a world-class marketing executive who will lead efforts to drive our entire business forward by creating a unified marketing approach across the company so we present ‘one HP’ to the market,” Apotheker said.