HP Pushes More Printing to Drive Accessories
HP Imaging and Printing Group recently launched a multi-front effort to bring more full solutions, including accessories Web-based services, to retailers and their customers.
The Print 2.0 initiative, with sections aimed at the retail, enterprise and commercial printing and graphics markets, is designed to shift sales from "printers to printing," said Vyomesh Joshi, executive vice president of the group.
To better leverage the Internet and the way consumers are using it to create, manage and distribute photos and documents, HP will begin focusing on the number of pages customers print instead of how many physical printers it sells, Joshi said. That concept translates to more sales of accessories and consumables, such as HP-branded camera bags, ink, photo paper, photo books and other customizable items.