HP, Duane Reade Reach Agreement
HP recently announced a new customer agreement with Duane Reade Inc., the “uniquely New York” drug store chain, to install HP Retail Publishing Solutions (PDF link) throughout its stores.
Following an extremely successful 2008 pilot program in key stores, Duane Reade now intends to offer HP Photo Center solutions in more than 200 locations in the greater New York City area, where it has the largest market share of any drug store retailer. HP claims the Duane Reade pilot stores achieved up to 50 percent year-over-year improvement versus the chain-wide average in the in-store photo category.
HP explains that HP Photo Center solutions will enable Duane Reade customers to order lab-quality photos and create a variety of photo products such as photo books, calendars, greeting cards and posters – all while they shop for everyday items to make their lives easier.