HTSA Hosts 3D Retail Demo in NYC
The HTSA buying group hosted a 3D retail demonstration at New York City’s Stereo Exchange Dec. 18 – coincidentally, on the very date of the worldwide theatrical opening of the $500 million 3D blockbuster Avatar.
HTSA members who have already held 3D demos include Florida’s Absolute Sound and Northern California’s Paradyme Sound & Vision. The group is also planning to sponsor a 3D demo in the L.A. area in the near future.
“The idea is to show people that there are many levels to participation in both the 3D experience and in home control,” said David Berman, HTSA director of training. Vendors on hand included Mitsubishi, Digital Projection and new Stereo Exchange vendor Control4, whose technologies now have a dedicated room at the store. “At the 2009 CEDIA Expo, the number of 3D exhibits were triple what they were at CES 2009. We saw that the writing’s on the wall for 3D, and HTSA and its membership have to be involved, because this is the next tech revolution,” he said in explaining the group’s pro-active stance on the technology. “By 2010, you’ll see a significant increase in the number of 3D-enabled TVs, and at least 100 titles by year end, and probably 60, minimum, of the top high-performance gaming systems will be 3D-enabled.”