During their Spring Conference 2016 and 20th Anniversary Celebration in San Juan this week—which we’ll have a more complete wrap up on in short order—the Home Technology Specialists of America (HTSA) unveiled a brand new, education-based initiative for its members. The Masterclass Series, custom created for HTSA, will take an in-depth, hands-on approach to identifying best practices and key elements of business while also providing insightful training and practical tools for its members.
HTSA said the education initiative is the first step in its organizational strategy to get back to the heart (and basics) of being an association for the custom integration and retail industry. The first Masterclass Series event, titled “Sell More Audio,” will focus on how HTSA members can better position themselves to be the experts in the high-end and high-performance audio. That event will take place May 10 through 12 in Kennesaw, Georgia.
"HTSA is committed to being a positive force in growing the high-performance A/V channel and this program is just one example of an initiative to do just that," HTSA Executive Director Jon Robbins said during the Spring Conference. "We have invested heavily in creating an all-new, deeply intensive two-day training program that will give HTSA members the tools and techniques to further drive their sales of high-performance audio products.”