HTSA Launches Upgraded, Responsive Website
Home Technology Specialists of America (HTSA), an industry-leading national hybrid-retail and custom integration buying group, has launched a completely revamped web presence, centered on a totally reconceived and redesigned website at www.htsa.com. This all-new website design offers much more detailed, in-depth information on the organization, but with an upgraded navigation and menu structure, such that accessing all of this new information is much easier. The result is a design that yields a far better user experience for visitors to the website as compared to previous versions.
In planning this upgrade project for the organization’s online presence, a goal was set to add a deeper database of important information on HTSA’s membership, its roster of participating premier high-performance vendors, group events, programs and more. At the same time, a goal was set to make the information residing on the website clearer, more concise, and easier to access. In some situations, these goals can be contradictory, but group management mandated that they be complementary in the new design at www.htsa.com.
Thanks to a clear, efficient menu structure and layout, site navigation is logical and intuitive – making it easy for visitors to guide themselves to exactly the information for which they are looking. A simple, clearly labeled menu runs across the top of the home page, along with highlighted topics graphically depicted across the center of the page, provides for quick selection of the most sought after items.