John Bradley, the Hudson Group’s senior merchandising executive, tells how this retailing staple, which operates retail and duty-free storefronts in 70 transportation hubs (including airports and other transportation terminals) in the U.S. and Canada, has honed its focus on the electronics accessories category to make these high-profit products breeze out the stores’ doors along with frequent travelers.
Dealerscope: How many stores/kiosks does the Hudson Group have – and are they solely located in airports and train stations? Also, you’re dropping “News” from your name and are now branding yourself as Hudson. Talk about that as well.
John Bradley: [We have] about 450 Hudson/Hudson News stores, 22 Tech On The Go locations, [and] roughly 200 specialty shops such as Coach, Michael Kors, Hugo Boss, Victoria’s Secret, etc. Customers are getting their media content (books, magazines, newspapers) on their smartphones and tablets, so it was important for Hudson to change its perception from a “newsstand” to more of a “convenience store” – so we now brand our stores as “Hudson.”