Superior Sales: Sell All of Your Benefits
When I was selling TVs, I soon realized that when televisions break, customers want them fixed right away. So instead of operating my television service business from 9 to 5 like my competition, we operated our service business from 7 to 9 and quickly gained share.
All you have to do to beat your competition is to out-service them with unique benefits they cannot or are unwilling to provide.
Bob Janet of Sales Growth Now provides seminars and keynotes to help companies increase sales and profits. He can be reached at 800-286-1203 and www.BobJanet.com.