ICE, Avidworx Agree to Marketing Alliance
In Car Experts (ICE) announced this week that has agreed to a marketing alliance with Avidworx Productions. Under the terms of the deal, ICE members will be offered a “substantial” discount on Avidworx products, complete with a money-back guarantee.
The deal will include in-store merchandising displays. Avidworx produces displays that outfit electronics stores.
“This partnership is such a powerful combination because now any retailer who is associated with either company is going to benefit from our shared expertise,” Avidworx president and “quarterback” Marcel Newell said.