ICE Celebrates Second Anniversary

The mobile electronics buying and marketing group In Car Experts (ICE) celebrated the two-year anniversary of its founding this week, the group said. ICE now includes 200 storefronts, in 43 of the 50 states, earning $250 million in collective sales.

“I think many underestimated the level of business acumen possessed by the better retailers,” ICE’s Executive Director, Rob Elliott, said in a statement. “You only need to sit in a room with a few ICE members to realize that these are not your average mobile electronics retailers. These guys have great vision!”

“ICE would like to thank all those who have been involved in helping ICE impact an industry,” the group added.

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