ICE, Pro.Fit Form Marketing Alliance
In Car Experts (ICE) announced Thursday that has formed a Strategic Marketing Alliance with Pro.Fit International, and added Pro.Fit to its list of ICE Preferred Vendors.
Pro.Fit is a producer of VSMs (Vehicle-Specific Mounts), mostly aimed at mounting cell phones, iPods, GPS, and other electronics in cars. The relationship means that ICE members will receive special services and offers on Pro.Fit products.
Other preferred vendors for ICE include AAMP, Boston Acoustics, JL Audio, Metra Electronics, and Pioneer Electronics.