ICE Teams Up With Retrosound
The mobile electronics group In Car Experts (ICE) announced this week that it has formed a “strategic marketing alliance” with Retro Manufacturing, Inc., the company behind the RetroSound brand of classic-car accessories.
The deal entails RetroSound being designated a Preferred ICE Vendor.
“Classic car owners require perfection in the installation of the product,” ICE’s director of vendor relations, David Schwartz, said as part of the announcement. “Retrosound certainly saw the perfection that ICE Members deliver in the install bays to consumers.”