ICE, Zoomback Team Up
In Car Experts (ICE) announced Monday that it has entered into a “strategic marketing alliance” with Zoomback, a New York-based provider of GPS technologies.
“ICE is very excited to be engaged with Zoombak as their Specialty Mobile Electronics arm,” ICE’s director of vendor relations, David Schwartz, said as part of the announcement. “Additionally, Zoombak is certainly a product that has many different uses.”
Last week, ICE announced a similar alliance with Retrosound, a maker of sound accessories for classic cars.