IFA 2012: Philips Unveils Appliances, Apps, and TVs
Philips entertained the crowd at IFA in Berlin with a live cooking demonstration by celebrity chef Jamie Oliver.
Philips CEO Peter Nota served as sous chef while Jamie Oliver became boss for the day. The pair prepared an Indian curry in the Philips HomeCooker designed by Jamie Oliver. The device, which boils and slowly stirs food is "basically like an extra pair of hands," said Oliver.
The package includes a cookbook that Oliver wrote specifically for the Philips home cooker. Also noted, Oliver has developed a number of other "kitchen tools" with the company besides the flagship slow cooker, although specifics were not listed.