IFA 2017: Accelerating Growth and Innovation in Consumer and Home Electronics
gfu and Messe Berlin today announced that IFA 2017 will drive growth and innovation in the consumer electronics and home appliances markets – by offering brands more space than ever before; by giving IFA Global Markets much more space at our dedicated venue, where manufacturers can show their design and source components for future products; and with IFA NEXT, our new concept to give startups, research labs and companies at the edge of innovation their own platform – based in Hall 26, alongside the IFA keynotes and conferences.
"The markets for home appliances and consumer electronics products are converging. IFA is celebrating the 10th edition of Home Appliances @ IFA. IFA continues to be the leading platform for both market segments. No other trade show is able to meet all the demands of industry, retailers, consumers, and media participants like IFA. The show’s continued success is reflected in a steadily increasing order volume - more than $4.7 billion during IFA 2016," said Hans-Joachim Kamp, Chairman of the Supervisory Board of gfu Consumer & Home Electronics GmbH, the industry association that (fill in what gfu is and does).
Jürgen Boyny, Global Director, Consumer Electronics, at market researcher GfK Retail and Technology, said: "Turnover in the digital market remains high. Nearly $950 billion in total annual sales are expected in both 2017 and 2018. Whether at home or on the road, the smartphone is shaping market advances. The smartphone is connecting all areas of daily life, from the TV in the living room to the washing machine, coffee machine, or bathroom scales. The Internet of Things has already reached the consumer."