IFA 2018 Opens with Commitment to Leadership through Co-Innovation
Top consumer electronics and home appliance brands have gathered in Berlin for IFA 2018, and this year promises to be a wide-ranging display of smart innovations. Organizers identified some of the major trends that will be on display this year, including connected home devices, artificial intelligence, TVs with improved display technology, and advanced connected electric appliances.
As the show opens, IFA reported another year of completely sold out exhibit space. IFA 2018 will feature 1,814 exhibitors occupying two exhibition areas that cover 161,200 square meters (roughly 1.74 million square feet). The space covers the entire Messe Berlin Exhibition Grounds as well as the STATION Berlin venue, which holds the IFA Global Markets—a trade visitors only showcase of OEMs and ODMs.
“What makes IFA special is that it’s a place for many different industries—each with their expert knowledge—to share, discuss and develop their innovation and vision,” Messe Berlin CEO Dr. Christian Göke said in a statement. “Nowadays, hardly any company can innovate without partners, alliances or open eco-systems. That brings a new mindset and heralds the Age of Co-innovation.”
Highlights of this years show include IFA NEXT, which is back for a second year, the brand new Shift AUTOMOTIVE show, IFA Global Markets, and the IFA+ Summit.
"The IFA acts as a catalyst for the digital world. No other trade show is so international and offers as much growth potential for digital innovation as IFA, " Jens Heithecker, IFA Executive Director, said in the statement.
GfK Provides CE Retail Outlook
During the opening keynote of IFA, Hans-Joachim Kamp, chairman of the board of gfu Consumer & Home Electronics GmbH—the organizers of IFA—offered up some GfK-backed research that dove into the consumer electronics retail outlook for the remainder of 2018. During his portion of the address, Kamp reported that the total consumer electronics market would reach €374 billion ($436.27 billion), up 1 percent from a year ago.
Kamp said that figure showed stability in the consumer electronics market, despite many economic and political pressures that the industry is facing.
Kamp also shared data that showed the number of consumer electronics products shipped by region. When broken down, that GfK data tells a pretty interesting story. Kamp reported that roughly 70 percent of all global shipments will come from the combined totals of North America (23 percent), Europe (23 percent), and Asia (24 percent). The rest is split up amongst Developed APAC (9 percent), Emerging APAC (8 percent), the Middle East and Africa (7 percent), and Latin America (4 percent).