IFA 2018 Opens with Commitment to Leadership through Co-Innovation
Top consumer electronics and home appliance brands have gathered in Berlin for IFA 2018, and this year promises to be a wide-ranging display of smart innovations. Organizers identified some of the major trends that will be on display this year, including connected home devices, artificial intelligence, TVs with improved display technology, and advanced connected electric appliances.
As the show opens, IFA reported another year of completely sold out exhibit space. IFA 2018 will feature 1,814 exhibitors occupying two exhibition areas that cover 161,200 square meters (roughly 1.74 million square feet). The space covers the entire Messe Berlin Exhibition Grounds as well as the STATION Berlin venue, which holds the IFA Global Markets—a trade visitors only showcase of OEMs and ODMs.
“What makes IFA special is that it’s a place for many different industries—each with their expert knowledge—to share, discuss and develop their innovation and vision,” Messe Berlin CEO Dr. Christian Göke said in a statement. “Nowadays, hardly any company can innovate without partners, alliances or open eco-systems. That brings a new mindset and heralds the Age of Co-innovation.”