Innovations Media Briefing Gives Press Early Access to IFA 2018 Trends, Products
Just a few short weeks from the official opening of IFA 2018, the Berlin-based consumer technology and home appliance trade show gave local press an up close and early look at some of the newest products and trends.
The Innovations Media Briefing (IMB) saw hundreds of members of the media show up to hear 27 different brands deliver 20-minute “power briefings” on what they plan to show at IFA 2018. Participating brands included some of the major names in the industry, such as Sony, Samsung, LG, Sharp, Panasonic, Miele, Philips, Nokia, Microsoft, Beurer, and more. And beyond the press conference portion of the event, the IMB included a small exhibition area for press to get hands-on with brands’ latest products and get one-on-one face time with key executives from the exhibiting brands.
Here are some of the highlights from the product side of the IFA IMB: