For the first time in a long while, the opening press conference for IFA 2019 painted a struggling global consumer electronics market. The first half data for the market showed 450 billion Euros in CE sales ($496 billion USD), which was down 2 percent from a year ago. That said, gfu, the association behind the annual IFA consumer electronics and home appliances show in Berlin, forecasts that the industry will finish in a relative tie for CE sales by the end of the year at just over 1 trillion Euro ($1.1 trillion USD).
On the appliance side of the business, things are relatively rosy. According to data from the press conference, market researchers expect small electrical appliances to grow at a pace of around 9.4 percent to just under 90 billion Euros ($99.21 billion USD), while sales of large electrical appliances will grow 2.2 percent to just under 182 billion Euros ($200.6 billion USD).
All of these figures are despite a global political climate that includes economic impacts of Brexit, trade wars, and other political unrest.