IFA Brings Virtual Market Place to CE Week 2019

In a major boost to the CE Week exhibitor package and attendee experience, IFA announced that it plans to make its Virtual Market Place available to CE Week exhibitors and registered trade visitors in 2019.

Part of the novelty about a show like IFA in Berlin is the fact that it is far and away the most successful consumer electronics trade show from a pure business standpoint. There is quite literally no other tech event in the world that can track and report on the amount of actual business that gets done each year during the week that trade visitors and exhibitors are on the show floor talking with one another and dealmaking.

A major component of the business side of IFA over the past two decades has been the employment of the IFA Virtual Market Place, dubbed the “official online catalogue” for IFA exhibitors. This tool gives visitors access to a collection of more than 2,500 products that are registered through the platform. According to IFA, there are more than 1,100 networkers who are registered through the platform, though the Virtual Marketplace has racked up 600,000 unique visitors and more than 2.5 million page views through the end of November.

“The Virtual Market Place has become an essential online tool for the events of Messe Berlin, which we have been continuously developing since 2002 according to the needs of our customers,” Jana Dewitz, Marketing Director for Messe Berlin, the organizers of IFA, told Dealerscope. “In the Virtual Market Place, our exhibitors can present their products throughout the year under the brand of their trade show and make business contacts. And with such sustained success over the past 16 years with IFA we very much look forward to making this powerful platform accessible to CE Week exhibitors this year.”

For 2019 only, the Virtual Market Place platform—which comes at an extra cost to IFA exhibitors—will be available to companies exhibiting at CE Week 2019 free of charge.

Beyond opening up the door to potential business opportunities, the IFA Virtual Market Place provides users with a show experience that extends throughout the entire year. Whereas CE Week attendees will only have a few days to meet and talk business, the Market Place is “open” year-round. Additionally, the Virtual Market Place has an online networking tool where visitors can get in direct contact with exhibitors to help make connections and schedule appointments to meet with them at the show.

For more information on the IFA Virtual Market Place—which will be available to CE Week 2019 exhibitors and trade visitors—visit www.virtualmarket.ifa-berlin.com. For more information on CE Week 2019, which will take place at the Jacob K. Javits Convention Center June 12-13 in New York City, visit www.ceweekny.com.