IFA Brings Virtual Market Place to CE Week 2019

In a major boost to the CE Week exhibitor package and attendee experience, IFA announced that it plans to make its Virtual Market Place available to CE Week exhibitors and registered trade visitors in 2019.

Part of the novelty about a show like IFA in Berlin is the fact that it is far and away the most successful consumer electronics trade show from a pure business standpoint. There is quite literally no other tech event in the world that can track and report on the amount of actual business that gets done each year during the week that trade visitors and exhibitors are on the show floor talking with one another and dealmaking.

A major component of the business side of IFA over the past two decades has been the employment of the IFA Virtual Market Place, dubbed the “official online catalogue” for IFA exhibitors. This tool gives visitors access to a collection of more than 2,500 products that are registered through the platform. According to IFA, there are more than 1,100 networkers who are registered through the platform, though the Virtual Marketplace has racked up 600,000 unique visitors and more than 2.5 million page views through the end of November.