IFA Executive Director Jens Heithecker Previews this Year's Show
Voice control, Smart Devices, Artificial Intelligence and 8K Television are among the Big Trends for IFA 2018. Technology megatrends are driving a new wave of innovation in consumer electronics and home appliances. IFA has paved the way for innumerable innovations in living rooms, offices and kitchens of this world. At the moment, we are experiencing a particularly exciting phase in technological development: Smart and connected devices for the home, powerful AI applications that are deeply integrated in consumer electronics and wellness products, and TVs with ever better screen quality are among the big trendsetters that will dominate IFA 2018, the world’s most important trade show for consumer electronics and home appliances.