IFA Global Markets are Dedicated to Driving the Business of Consumer Tech
The numbers surround the IFA Global Markets speak for themselves. With hundreds of exhibitors packed into the sold out STATION Berlin venue and filling more than 20,000 square meters of exhibition space, IFA Global Markets is Europe’s largest and most comprehensive platform for the sourcing industry. Original equipment manufacturers (OEMs) and original design manufacturers (ODMs) have a truly unique venue and opportunity provided by the Global Markets that is unlike anything else in Europe and can help drive business on a global scale.
One of the only areas of the show that is not accessible to consumers, the Global Markets is a trade visitors only venue that gives visitors and the businesses who exhibit here a tremendous opportunity to conduct actual business and make on-the-spot purchasing decisions.
What makes the Global Markets stand out from the rest of IFA—aside from the fact that it is in a separate venue and truly off of the Messe Berlin grounds—is just how eager and excited the exhibitors are to make those ever important business connections at this show. The OEM/ODM segment of consumer electronics and home appliances can be an aggressive and unforgiving space with so many different companies working in competing industries and subsegments of consumer electronics. As such, the exhibitors at the Global Markets are truly the champions of what they provide either on the design side or the equipment side. They take every opportunity that they have and treat it with care because they know the relationships can quite literally make or break their business.
Just as important as the business connections made in this are of the IFA show, the Global Markets provide those exhibitors and trade attendees with plenty of opportunities to learn from some of the brightest minds in their field. And that’s just what the EXPERT TALKS @ IFA Global Markets aimed to do in Berlin. Presented in the form of roundtable discussions, keynote presentations, and expert panels, the EXPERT TALKS brought together a few dozen speakers from various industries including retail, manufacturing, the investment world, research, and more to cover a wide range of topics—from how to build a brand to how to sell esports at retail, to understanding the trillion-dollar Apple ecosystem.
And thus, the Global Markets proved just how important they are to not only IFA but to the consumer tech industry in Europe and around the globe. Real business, real networking, and real education took place during the four days that this area was open and active in Berlin. And that’s what drives industry forward.