The IFA Global Press Conference, the traditional media kickoff for IFA’s worldwide communication which was cancelled in April due to the coronavirus, will take place this year in Berlin in September as part of IFA’s newly formatted international consumer technology trade show.
The IFA Global Press Conference is IFA’s 2020 main event for brands and journalists to showcase innovation. This enables IFA to provide the best possible global media coverage for brands and products to ensure a successful start to the season and an upswing for the entire industry – in a different shape and setting but a well-known location.
“For brands and media this will be an important opportunity to physically see and celebrate latest innovation, which will drive the recovery and rebound of our industry,” Jens Heithecker, IFA director, said.
IFA will bring its international and tightly knit media network of the IFA Global Press Conference to Berlin; along with additional designated journalists, the organizers expect around 800 journalists from around the world physically on site to attend the IFA Global Press Conference in September.
In addition, IFA said it is in preparation to set up a Digital Hub for IFA 2020, which will give everyone the opportunity to join IFA 2020 remotely.