IFA Reveals New Products and HD for Europe

By David Dritsas

It's easy for the U.S. consumer electronics industry to live in a bit of a vacuum when it comes to our attitudes about electronics. Our market is shaped differently than that of Europe or Asia, often driven by large TVs and home computers. But that story is getting old. As the world continues to globalize, we can learn from watching other markets, either to follow trends that seem to be exporting from our shores, or to get a glimpse of what might be coming our way.

Much of what characterizes the European consumer electronics market is summarized at the Internationale Funkausstellung (IFA), a nearly CES-sized CE show that takes place every two years at the end of summer in Berlin, Germany.