IFA Reveals New Products and HD for Europe
Indeed, Philips Electronics has secured a partnership with Premiere, a company that delivers HD content based on a paid subscription model. Philips will exclusively provide the Premiere set-top-boxes sold at retail, and Premiere will be broadcasting the the 2006 World Cup on one of its three HD channels.
But within the European Union, how HDTV is delivered varies greatly. Germany, for example, is using a terrestrial, off-air method as well as satellite, while France appears to moving towards delivery primarily over cable, with some off-air. Such an environment makes the cable card debate moot, since built-in tuners aren't practical.
There has been a move, however, to secure some standards. Within the CE industry, new HDTV and HD Ready logos have been standardized to help consumers understand what they are buying and corral manufacturers into speaking a common language in regard to screen resolution. For example, according to European Information & Communications Technology Industry Association (EICTA), all high definition televisions and set-top-boxes must have HDTV or HD Ready logos. These logos indicate that the TV has a minimum resolution of 720p and a wide aspect ratio. Additionally, the set must also must have component video connections as well as HDMI or DVI with HDCP.