IFA Unveils IFA NEXT Platform for Tech Innovations
At its annual convention in Berlin each year, IFA has provided startups a unique global platform to showcase their technology. In its most recent form, that program was called IFA TechWatch. The section of the show was presented in its own hall and had some minor conference programming around it.
This year, though, IFA plans to give emerging tech companies and other institutions a much larger stage in the form of IFA NEXT.
The program will include startups, research labs, universities, and other companies, and will have its own dedicated space in Hall 26 on the Messe Berlin campus. IFA plans on converting that space into something far more than a traditional expo hall, though. According to early mockups of the layout available on the IFA website, the IFA NEXT Showcase will be laid out in a circular fashion with the participants located along the outer rim of the room. They'll surround a separate area, being called the IFA NEXT Innovation Engine, which will feature its own conference program filled with expert panels, keynotes, and more, all during the trade show.