IFA’S Celebration of Innovation, Supported by IDG
IDG is sponsoring the prestigious IFA Product Technical Innovation Awards alongside the German Chamber of Commerce (AHK). The awards celebrate creativity, innovation and design in global consumer electronics. We asked IDG’s Orient Zhu about the awards, and how they are reflecting developments in the industry in China, and around the world.
This year especially when we are evaluating products, we have been paying more attention to the functions of the home electronic appliances and the concepts of the internet of things, and artificial intelligence. We also pay special attention to the innovation of the product and technology, and also to its intellectual property.
How are the awards being judged, and by what criteria?