IFA’s Jens Heithecker: Collaboration Will Drive Future Innovation
IFA executive director Jens Heithecker has overseen enough IFA’s to know a positive trend when he sees one. Regarding the 59th edition of the annual consumer electronics extravaganza held in September in Berlin, Germany every year, he saw a new kind of synergy emerging.
“Innovation speaks for itself. It is coming in from all different industries and is combining to create new and different concepts,” he explained. “IFA is a very positive environment for the industry and is the best platform to communicate about new products and ideas.”
Heithecker has always been quick to point out that IFA has two main objectives— to showcase what’s best in the industry and bring the best minds together for co-innovation. The latter of those two objectives has become the dominant theme at an event that is seeing a major increase in the diversity of industries that are attending every year.