IFA’s Shift Automotive Reveals: Auto Tech Revolution Shifting to More Consumer-First Approach
When it comes to the future of the mobility, much of the discussion has centered on concern over exactly what consumers will accept, as well as what they might reject.
At the Shift Automotive 2019 panel on the Future of Mobility, held during the 2019 IFA, a more consumer-first approach took center stage, largely based on an effort to address the aforementioned concerns. The panel brought together minds from design, entertainment, and science to share their ideas on the driverless car revolution and the even broader notion, as the panel’s title suggested, of the future of our mobility.
Francesca Bria, CTO at Barcelona City Council, kicked things off with a passionate talk about how her city is taking a citizens-first approach as it moves into the future. The focus is on changing collective behaviours, with the common goals including accessibility, creating space for pedestrians, and improving air quality, while committing to keeping citizens’ data accountable and secure as these changes are made.