iGO Updates Brand Identity

iGO recently announced a new corporate identity and redesigned brand, featuring both a new logo and color palette and an updated website. The purpose of the change, the company said, is to "capture the energy of consumers and empower them to have a constant connection to the most relied on mobile devices."

“The goal for our brand progression is to showcase a distinct and modern identity as a consumer electronics company," VP of marketing Seth Egorin said in a statement. "The new iGO tagline – ‘Power Your Possibilities’ – was inspired by the ever-growing need for mobile power to support the fast-paced lifestyles of today.”

See iGO.com for more information. The company will appear at International CES in January.