IKEA Launches a Pilot VR Kitchen Experience, and It’s Everything You Hoped it Would Be
Don’t get me wrong; IKEA is a wonderful place to go hunting for bargain-priced furniture for any room in the house. But the idea of getting lost in its cavernous halls is something that, as a shopper, I have to mentally and physically prepare myself for. It’s not like going to, say, Target on a whim where you can get in and get out in a matter of minutes—if you’re lucky—and continue on with your day.
Going to IKEA takes more of a commitment. You’ve got to go in with a game plan, know what sections you want to hit up, have an idea of what exactly it is you’re looking for, and then three hours later you still find yourself wandering in circles with little regard to those arrows taped to the floor that guide you to the promised land known as the exit door—which, by the way, is guarded by the delicious smell of the IKEA Sweedish Market, just begging you to waste a few more minutes and dollars.
But now, the company is offering customers a new way to experience their offerings without ever having to step foot in their endless maze, and it’s a concept that many more retailers are likely to mimic in the very near future.