IKEA Sends Message with Smart Home Investment
The writing has been on the wall for some time, in a sense. But IKEA only recently decided to make official what’s been something of a foregone conclusion—they’re going all in on the smart home. IKEA Home smart was first launched in 2012 as sort of internal start up program that had the goal of bringing together the technology and design worlds to produce unique products and solutions. In the time since, IKEA Home smart has successfully brought to market a number of different smart home devices—including the launch of a new partnership and smart speaker/furniture range with Sonos.
Because of all of that success, IKEA felt it was time to turn the program into its own business unit. IKEA Home smart will, going forward, be responsible for the retailer’s smart home business end to end.
“At IKEA we want to continue to offer products for a better life at home for the many people going forward,” Björn Block, Head of the new IKEA Home smart Business Unit at IKEA of Sweden, said in a statement. “In order to do so we need to explore products and solutions beyond conventional home furnishing.”