IKEA, Sonos to Show First New Products at Milan Furniture Show
It’s been nearly a year and a half since IKEA and Sonos announced a partnership that the home furniture maker and wireless audio brand together under the IKEA Home Smart banner. Not much was said at the time of the initial announcement other than the fact that the first products would start to crop up in IKEA stores sometime in 2019.
Well, 2019 has been here for a minute, and we’ve finally got a little bit of news out of the partnership.
First unveiled in a company video that was spotted by by Variety in late January, the new SYMFONISK line of smart speakers is expected to launch in IKEA stores this August. The plan for the speakers, which were shown in prototype form last year and included a bookshelf model, is for IKEA to build the internet-connected speakers and Sonos to power the software that they run on. The speakers will be interoperable with other Sonos product.
- Companies:
- Sonos
Rob Stott is corporate communications manager, Nationwide Marketing Group
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