Imaging Alliance Forms to Represent Changing Needs of an Evolving Industry
- The Imaging Alliance forms as PMDA and PMAI come together to better represent the needs of an evolving industry
- Group hopes to bring nontraditional players into mix to help drive the imaging industry forward
- “This modern photography industry ... still needs a steward, it still needs an organization that can really foster and encourage discussion"
On Wednesday, the PhotoImaging Manufacturers and Distributors Association and Photo Marketing Association International announced the formation of a new industry association: The Imaging Alliance. The merger of PMDA and PMAI—organizations founded in 1934 and 1928 respectively—is being described as a way to “more efficiently and holistically” represent the evolving needs of an industry that has been disrupted several times over in the last decade or so.
“The imaging industry has started, over the last few years, to become a little bit fragmented,” Jim Malcolm, President of The Imaging Alliance, said in an interview with Dealerscope. Malcolm, the CEO of Xiality Group, was president of PMDA. “What we saw from PMDA’s perspective was the need to unite the imaging industry again and bring back in not only the manufacturers, but bring them back into close alignment with the distributors and retailers, and wholesalers, and also invite in new entrants into the market—people like drone companies, app developers, and certainly this space around virtual reality.”