How To Sell Windows 8 Laptops
For all the braying about the explosive growth in the tablet market--and the drop in PCsales--the personal computer is not dead, at least not yet. There are plenty of shoppers who still need a PC and are considering a Windows machine. You just need to know how to reach them.
While consumer sales of Windows computers have steadily declined, there are some renewed signs of life in the PC market. Intel--which is pushing hard to stem the exodus to tablets--sponsored a recent IDC survey pointing out that 97 percent of users polled still think of their laptop or desktop as their main computer. More important, 41 percent of survey participants plan to buy a new machine within the next year.
Certainly for students and home office workers, Windows systems are still essential productivity tools. From writing reports to crunching numbers on massive spreadsheets to non-linear video editing, nothing beats a personal computer. And consumers still recognize this fact. In the IDC survey, 83 percent of respondents admitted that they can accomplish more on a PC than on a tablet.