Improving Accessories Sales
The number and variety of accessories available to all CE dealers has greatly increased exponentially in recent years. Ballooning mobile device sales accounts, in part, for the crowded peripherals market. But whatever the reason, dealers are grateful for a broader choice of options, and they say they are constantly on the lookout for new products, technologies and ideas that will stimulate foot traffic and boost their bottom lines.
New accessories are such important business drivers heading into 2013 because, for one, pricing competition within the most popular accessories categories has put strong pressure on margin points. “Margins are thinner nowadays,” said Simon Sedek, buyer at Electronic Express, Nashville, Tenn. “They used to be better. But there is more competition.”
Mark Shaw, electronics division merchandise manager for Nebraska Furniture Mart, agreed. “The biggest challenge in the accessory category is maintaining profitability, because we’re seeing a lot of price erosion and price-matching on the Internet,” he said. “Where once you assumed accessories would be profitable, if you’re tracking pricing on the Internet, they can soon become unprofitable.”