New Site For ICE
In Car Experts (ICE) announced Tuesday that it has launched a new Web site meant to drive consumers to its members' stores. The site can be accessed at www.incarexperts.com.
The site includes informational videos, comprehensive zip code search and product information. The group has retained the services of a full-time Web master for the project.
"The website is focused around providing the consumer just enough information to realize that they lack the knowledge to make good purchasing decisions and in turn need an In Car Expert," ICE executive director Rob Elliott said as part of the announcement.