In-Car Internet Radio Seen Booming
In-vehicle Internet radio is seen growing "exponentially" by 2018, according to a study released Wednesday by the Strategy Analytics Automotive Multimedia and Communications Service.
“The popularity of internet radio is evidenced by the recent initial public offering (IPO) of Pandora and the current hype around Spotify’s US launch. There is broad industry support from incumbent players such as Clear Channel,” John Canali, Senior Analyst with Strategy Analytics Automotive Multimedia and Communications Service, said.
“Additionally, Ford, Toyota, BMW, Daimler and GM have been keen on enabling users with internet radio capabilities.”