In the first quarter version of iSuppli's LCD TV market rankings, Vizio retook the lead from Samsung, the research firm announced last week. iSuppli attributed the change to customers having less disposable income, and therefore choosing Vizio's less-expensive sets.
Vizio grabbed 21.6 percent of the LCD market in North America, beating out Samsung (19.9 percent) and Sony (16.6 percent.) LG and Sharp were fourth and fifth, respectively.
"Due to its aggressive pricing, Vizio for some time has maintained its position as the North America’s top-selling LCD-TV value brand," Riddhi Patel, principal analyst, television systems, for iSuppli, said as part of the announcement. "However, since the onset of the economic downturn, Vizio’s share has risen dramatically. With budgets becoming increasingly tight, consumers are finding the company’s inexpensive sets more alluring."