cooking up kitchen Sales
Allen & Petersen Cooking & Appliance Center isn’t what it used to be. The full-service retailer in Anchorage, Alaska, has evolved from a traditional appliance store into a gourmet-cooking outpost where aspiring chefs can find everything from kitchen gadgets and gourmet foods to high-end appliances. They can also enroll in cooking classes at the center’s own culinary school.
“We wanted to be more than just an appliance store,” said Leon Barbachano, CEO of A&P. “Basically, we say that we sell the best equipment to cook on, the best tools to cook with and the instruction to tie it all together. The Cooking School is the element that drives our brand, provides an experience and defines us as the cooking expert in our market.”
The school, housed in a sleek glassed-in overlook in the main store, opened six years ago and offers a variety of events for inspiring chefs, like specialty dessert and Middle Eastern cuisine classes. “We hold cooking classes almost every day,” Barbachano said. “And on many days, we hold two classes a day.”