Connecting To New Sales
If you or someone you know has walked the world with an iPhone, you’ve no doubt encountered the thrill when the phone’s sensors detect an unlocked WiFi connection. The iPhone can browse the Internet without WiFi, via AT&T’s slow-but-adequate EDGE network. But when the iPhone hits a WiFi hotspot, it becomes a mobile broadband machine, allowing users to quickly Safari their way to any Web site.
So imagine if a customer’s iPhone tells them that there’s a free WiFi signal the moment they walk into your store. All of a sudden, that customer can comparison-shop live on the premises. They can check e-mail while they are waiting in a line at your register. If you provide them a comfy chair, they may even pull out their laptop and try to get some work done on the spot. Would these things be good or bad for business?
It’s all good, according to Bob Cole, president of the World Wide Stereo stores in the Philadelphia area. “Everybody should do it,” said Cole, who recently put up a sign advertising free public WiFi access in his showrooms. “That’s a no-brainer.”