In Time for Black Friday, Circuit City is Back and Aiming to Truly Differentiate
It’s been a bit since we’ve been able to provide an update on the comeback of the once-dominant consumer electronics retailer Circuit City. But, timed perfectly with the looming Black Friday holiday shopping weekend, the retailer was in touch with Dealerscope to provide an exclusive and critical update on their operations. In short, they’re ready and open for business—online.
Under new ownership, led by CEO Ronny Shmoel, the iconic brand had something of a coming-back-out party at CES 2018 in January. There, Shmoel rolled out an impressive plan for the retailer’s comeback march—one that was focused on creating a viable, sustainable, and unique ecommerce experience. Once the company re-established itself online, Shmoel said at the time, then they’d be able to consider a move back into the physical retail space in the form of Circuit City Express stores, and a potential store-within-a-store model. But, to be sure, the ecommerce experience was, and needed to be, the main priority for the brand. Initially, Circuit City had hoped to be up and running within a few weeks of their CES press conference, but ultimately had to delay the launch for untold technical difficulties.
Fast forward to September, and the retailer rolled out a soft launch of their ecommerce website. And now, in what’s arguable the biggest shopping week on the calendar, Circuit City is rearing and ready to go.