Retailers Size Up the iPad
Multitasking may be added into the 1st generation iPad, if enough Mac faithful complain about its absence, Schachter believes. A camera and maybe a microphone could also be added in to the second-generation tablet.
Every time Apple introduces a new product design, Schachter estimates the company is guaranteed “30 to 40 million sold to the cult.” By fielding the under-featured Version A before the more complete Version B, Apple can sell both to the Mac faithful.
“I just put into my cash cow 30 percent more profit volume! Steve Jobs is a marketing genius, that’s what he is. He’s so smooth," Schachter said. "The techies are bashing him, while the marketers are praising him. Since I come from both worlds I’m like on Prozac now.”