Blu-ray Player Sales Surged After Warner Announcement
Looking for more evidence that the high-definition disc format war is over? New statistics reveal that Blu-ray jumped out to a dramatic lead, controlling more than 90 percent of the hardware market in the week after Warner Bros. announced it was going Blu-ray-exclusive on Jan. 4.
According to figures from the NPD Group quoted by the blog The Digital Bits, Blu-ray held about a 60-40 hardware lead between Dec. 8 and Dec. 29- but in the first two weeks of 2008, Blu-ray’s lead jumped to about 70-30. But when the first two weeks of 2008 are compared to each other- dividing the two-week period into pre-Warner and post-Warner halves- sales of the formats were about 50-50 the first week- but after the shift, Blu-ray’s percentage jumped to 92.5 percent.
The figures are for the U.S. only and do not include either the PlayStation 3 or Microsoft’s Xbox 360 add-on.