Web 3.0: Increase In Online Retail Sales Parts Clouds
More compelling product content and interactive rich media increases conversion rates and shopper retention while reducing cart abandonment. The tools and applications that enable those kinds of advancements are also relatively cost-effective and easy to implement. That's a small price to pay to turn shoppers into buyers.
Rick Martin is the CEO of SellPoint, a provider of online video product tours. Learn more at www.sellpoint.net.