Guerrilla Retailing: Walmart's Project Impact Targets Regional Retailers
* Accessorize. Sell stainless cleaners and approved vent kits. Assume the customer wants high-quality cables, surge protectors and power conditioners.
* Extend the warranty. Studies show that 25 percent of all customers want to purchase extended protection plans when they make major purchases. Since you don't know which ones will buy, it's important to offer them to every customer.
From the time of David and Goliath there are many stories of the little guy beating his fierce opponent. In the classic book "The Art of War," Sun Tzu teaches that conflict is an inescapable part of human life. He teaches that to be an effective warrior one must be armed with knowledge and strategic vision.