Guerrilla Retailing: Walmart's Project Impact Targets Regional Retailers
Earlier this year, Walmart announced Project Impact as an all-encompassing effort to "crush the competition." Although the effort hasn't been well publicized, it's leaving a major impression in the marketplace.
Project Impact's goals include cleaner, less cluttered stores; a friendlier shopping experience; and honing in on categories where competition can be killed. Having already sent most of their competitors in the category to the mat, Walmart is setting its sights on Toys 'R' Us. A weakened K-Mart is an obvious target in general merchandise, as is Rite-Aid in drugs.
In a TIME Magazine report, Burt Flickinger III, managing director for Strategic Resources Group and a veteran Walmart watcher said, "Project Impact will be the catalyst to wipe out a second round of national and regional retailers."